Illustrative proposal · version 1
A complete campaign plan for an interior-design studio: the audience, the message, the work and the next step. See how they connect.
An unnamed business scenario, not a client or case study. The inputs, visuals and prices demonstrate the format; they are not research findings, results or an offer you can purchase.
First, understand the business
The brief for this illustrative scenario connects the service, the audience and the work the campaign needs to do.
Example business brief
A hypothesis worth testing
A homeowner may like the portfolio and still not know whether the studio fits their renovation. Pair the visual work with a clear process, project scope and an easy first conversation.
The studio's enquiries, its service pages and a comparison with local alternatives would let us test whether this message answers a real concern.
Service pages, project descriptions and answers from the owner establish what the studio actually offers. Each finding carries its source and observation date.
Compare local alternatives by service, audience, evidence and first-contact experience. Search metrics are dated estimates for their stated geography, not a promise of leads.
Confirm the minimum project scope, service area, available start dates and permission to use project photos. Answers change the targeting, page and qualification questions.
A clear route to the right enquiry
Homeowners planning a full apartment renovation within six months, in the studio's agreed service area, who want professional design support.
Focus on full renovation projects, rather than single-item purchases or general design inspiration.
Start with renovation-design intent, such as “interior designer for an apartment renovation”. Separate searches for full-service design from styling, jobs and courses.
Proposed starting channelTest two approved project stories in Facebook and Instagram placements. Compare the resulting conversations, not just clicks or likes, before expanding.
A bounded creative testA planned allocation, not performance data
Illustrative media ceiling for the full 30-day period: ₪4,500, included in the ₪8,400 execution price. This is the advertising allocation, not an additional charge.
Review the split against enquiry quality. Any change stays within the signed scope and ceiling. Platform reporting delays and spending rules are accounted for when managing delivery.
A specific service and area
Work, process and fit
Area, project and timing
Agree the next step
One business. Two ways to open the conversation.
Explore two message directions. These are sample creative drafts, not published ads or real project claims.
Interior design · example
Let's understand your apartment, your plans and the decisions ahead. Start with an introductory conversation.
Let's talk about your projectThe thinking behind the message
Explain the service, how the first conversation works and what decisions it helps clarify. That gives a homeowner a reason to make contact.
Compare relevant enquiries and the studio's feedback. A direction does not win just because its click-through rate is higher.
Interior design · example
How you work, host and unwind belongs in the design. Tell us about the renovation you have in mind.
Let's talk about your projectThe thinking behind the message
Invite people to describe how they live, rather than asking them to choose a design style on the spot. Use real, approved project details to support the story.
Compare relevant enquiries and the studio's feedback. A direction does not win just because its click-through rate is higher.
The work, clearly defined
Business analysis, a competitor comparison, an audience brief, search themes and a reasoned campaign plan. A PDF stays with you even if you do not commission execution.
A responsive Hebrew page, adapted to the studio, with project stories, a clear process, FAQs and a short enquiry form. Two review rounds before launch.
Four ad-copy variants across two message directions, plus three visual compositions made from approved studio material or clearly illustrative assets.
Google Search and a limited Meta test, with media included in this example's fixed execution price. Monitoring, adjustments and a weekly progress summary.
Source, enquiry details, follow-up status and the studio's feedback in the client portal. A final report connects enquiries to conversations, appointments and recorded deals.
Before launch, check the working page and form, measurement, approved claims and visuals, connected advertising accounts, agreed spending limits and enquiry handoff. The client sees the actual progress.
The conversation is part of the result
These are measurement stages, not sample results. A lead, an advertising conversion and a deal are reported separately.
The studio marks what happened: no answer, not relevant, conversation, meeting or deal. An incorrect classification can be flagged for review with a reason. This example uses a fixed service price; these labels do not trigger extra charges.
If one message brings enquiries outside the service area, adjust the targeting and page before increasing exposure. If enquiries are relevant but unanswered, improve the handoff before changing the ads.
Advertising spend comes from the platform; enquiries come from the form; meetings and deals come from recorded feedback. Each has its own update time. Delayed data is not shown as zero.
A clear scope. A clear decision.
All amounts below are illustrative totals in ILS, including any applicable tax. They are not a price list: your research price is calculated for your business and scope, then fixed before you approve payment.
One recommended structure
Research is ordered separately. If this sample plan continued to execution, its payment would be credited once.
Combined research + execution payments: ₪8,400. No double charge for the plan. This example cannot be purchased or signed.
The deliverables above, 30 campaign days and the agreed media spend. nonono pays the media providers. Actual advertising costs are reported where platform rules require it. No renewal, per-lead charge or additional work is purchased automatically.
For an actual proposal, ask us to review an alternative. Any different scope, chargeable result or payment ceiling is written into a new proposal for your review; the original agreement is not silently changed.
Calculated for the requested scope and fixed before payment. In this example only: ₪320. It buys the research deliverable, not advertising.
An initial estimate can help assess fit before full research. For this scenario, a hypothetical ₪7,000–₪10,000 range would be nonbinding and depend on the channels and work required.
After research and scoping, the actual proposal freezes the binding price, deliverables and terms. This example shows ₪8,400, less a single ₪320 research credit.
The real proposal records the exact service, geography, language, measurement rules, delivery window and total price. Signature and payment refer to that same version. The business confirms its offer and permissions for materials.
This example excludes a full website rebuild, logo design, on-site photography, additional languages and ongoing sales calls on behalf of the studio. Extra work requires a separate approved scope and price. Changes do not alter a signed version retrospectively.
Research remains a separate purchase. Choosing not to continue does not cancel it. If the agreed research cannot be supplied, its payment is refunded. After signing and starting execution, change-of-mind cancellation is not included; remedies for non-delivery and mandatory rights remain.
Read the service policyA private client portal shows progress, enquiries and reported results. You can provide lead feedback and ask for review. Advertising settings stay with nonono. Any protective pause is explained, including whether the platform has confirmed the stop.
Now, your business
Start with a name or website. See what we find, add what is missing and decide whether to order your research and campaign plan.